Ep 73: Culture Rewrite

Guest Bio:

Oksana Lukash immigrated from Moscow to the U.S. at 13, which taught her early how to lead through change and build belonging from the ground up.

Over the last 25 years, she has served as a Chief People Officer, advisor, and coach, building people strategies in high-growth startups, Fortune 500s, and mission-driven organizations. She has led companies through hypergrowth, turnarounds, layoffs, leadership crises, and cultural rewrites.

She helps leaders lean into their No Matter What Values and turn complex challenges into simple, actionable insight. If your listeners are navigating change, leading teams, or building a meaningful career or culture, Oksana will bring them truth, tools, and tangible steps they can act on right away.

Follow Oksana Lukash on LinkedIn: https://www.linkedin.com/in/ksusha45

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Oksana Lukash, a seasoned Chief People Officer and founder of People, Culture, You draws from her experience immigrating to the U.S. and leading through hyper-growth and crises in Fortune 500s and startups. She shares how leaders can navigate high-stakes changes by fostering genuine belonging and staying relentlessly curious.

1. Leading Through High-Stakes Change

Oksana specializes in "high-stakes, low-margin-for-error" environments, such as leadership transitions or rapid commercialization in the biotech sector. Her core philosophy is proactive preparation. Whether it’s scaling a team from 0 to 150 overnight or managing a layoff, the systems (onboarding, tech stacks, compensation plans) must be stress-tested before the crisis hits.

2. The "Stay Curious" Mindset

As leaders climb the corporate ladder, they should move away from having all the answers and toward asking the right questions. You don’t want to "make decisions in a vacuum," which often leads to policies that don't reflect the reality of the employees on the "floor."

3. Culture as a Competitive Advantage

In an age where AI can replicate products and business models almost instantly, talent is the only true differentiator.

• Authenticity vs. Wall Art: Companies that have "nice words on the walls" but fail to live them out will lose their best talent to competitors who prioritize the human experience.

4. Employee feedback

• Don't check the box: If you don't intend to act on feedback, don't ask for it.
• The "Pulse" approach: Shorter, more frequent surveys are better than massive annual ones.
• Don't ignore the wins: Leaders often focus so much on "fixing" low scores that they stop doing the things that employees actually love, leading to a decline in overall morale.

Actionables for Leaders

• Audit Your Feedback Loop: Ensure that survey results are communicated and acted upon within weeks, not months. If 6–12 months have passed, the data is irrelevant.
• Bridge the Vacuum: Identify one upcoming "executive-level" decision and intentionally bring in an employee who will be directly impacted to provide their perspective (under an NDA if necessary).
• Invest in "Pulse" Surveys: Shift from long, daunting annual surveys to short, topical pulse surveys (e.g., a benefits survey six months before open enrollment).
• Skill Gap Hiring: Instead of just replacing a departing employee, analyze the holistic skills of the remaining team. Hire to fill specific skill or "mindset" gaps rather than just matching a job description.‍
• Reframe Past Challenges: Practice the "reframing" technique—look at past professional hurts or failures through a modern lens to see how they contributed to your current growth.