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Ep 28: Cracking the Well-being Code

John Starling, founder of Pietential, takes a holistic approach to measure employee well-being inspired by Maslow’s Hierarchy of Needs. Find out why measuring employee satisfaction may be insufficient and how a bigger picture approach can make a meaningful difference.

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John Starling is a veteran entrepreneur of more than 25 years, having advised companies from start-ups to the Fortune 50 in growth strategy and advised/coached countless individuals.

He is the founder of Pietential, a Holistic Wellbeing platform based on Maslow's Hierarchy of Needs, which helps people and organizations benchmark, visualize, monitor and improve their overall wellbeing.

Follow John Starling on LinkedIn: https://www.linkedin.com/in/john-starling-60a66/


Ever wonder why amazing business plans sometimes hit a wall? Seasoned entrepreneur John Starling did. As a management consultant, he saw countless strategies fizzle because employees weren't on board. 

“Humans are so resistant to change. Change comes from being able to be vulnerable to the point where you show that face to someone that you can trust.” -John Starling 

That's when Starling embarked on a mission to unlock the power of personal growth and well-being for everyone.

Enter Pietential, a revolutionary platform built on the science of Maslow's Hierarchy of Needs that provides a free online assessment. into what truly makes you tick – physical health, safety, relationships, self-esteem. Based on your unique results, Pietential provides personalized exercises, feedback, and tracks your progress over time. 

Businesses can also leverage this data to nurture the well-being of their teams. Forget about traditional HR metrics like employee engagement and satisfaction that only scratch the surface. Starling believes well-being is the key to a truly thriving workforce. Unlike current HR technology that focuses on the company, Pietential prioritizes the individual, empowering employees to bring their best selves to work. This, in turn, boosts profitability for the business.


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