Ep 50: Building Mobrium, Part 4: Expanding Feedback Features

This episode is sponsored by Mobrium. Win Glassdoor, Indeed and more. Streamline your employer reputation with Mobrium.©

Visit mobrium.com to learn more.

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Highlights from 50 episodes of The Culture Profit:

Every 10th episode Matt and Crista look back on the past ten episodes and share updates about their journey building a tech company (Mobrium) as a husband and wife founding team. This episode is a special milestone, being the 50th episode of The Culture Profit podcast.Crista and Matt share some stats about the show, including the top 5 countries for listeners, including: United States, United Kingdom, Israel, Germany, Canada.

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Over its 50-episode run, "The Culture Profit" has featured an impressive roster of 98 HR professionals and people leaders, offering a rich tapestry of perspectives and experiences. These guests, hailing from diverse industries such as tech, manufacturing, media, and higher education, have shared invaluable insights into various aspects of workplace culture. Matt and Crista feel they have been able to grow both personally and professionally thanks to the knowledgeable guests. The interviews contribute to staying current on the latest trends in employee engagement and gleaning actionable strategies for fostering positive work environments. The podcast has also seen an increasing demand for guest appearances, a testament to its growing influence and reputation within the HR community.

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Hosts’ favorite moments from 50 episodes of The Culture Profit

Matt recalled a particularly impactful insight from Micah Burkus in episode 10 about the importance of hiring individuals who "relieve pressure." This philosophy underscores the podcast's commitment to exploring practical strategies for balancing employee needs with business efficiency. Recent episodes have delved into a range of contemporary topics, including the impact of AI on culture strategy, maintaining culture through hypergrowth, employer branding, and even the unique challenges of HR in the NFL. These diverse topics highlight the podcast's dedication to providing comprehensive and relevant content to its audience.

Crista shared a “mom perfect” moment interacting with one of Matt and Crista’s kids in the middle of a guest interview.

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Big new releases at Mobrium

Beyond the podcast, Matt Vance provided a comprehensive update on Mobrium, their innovative employer reputation platform. With the software live for over two years, Mobrium is designed to streamline how companies manage their online ratings and reviews across sites like Glassdoor and Indeed. A key feature is its ability to automate review requests across top employer review sites in an FTC-compliant manner, ensuring businesses avoid hefty penalties for deceptive practices. By centralizing and diversifying external reviews, Mobrium not only saves companies significant time but also provides a more accurate and comprehensive view of their public perception, allowing them to improve recruiting efficiency, reduce turnover and proactively address any potential employee experience issues.

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Mobrium is continually evolving. Two significant new software features were set to enhance its capabilities: an anonymous employee suggestion box and customizable employee surveys. The suggestion box empowers employees to share private feedback 24/7, with the option for management to respond while staying anonymous. The soon-to-release custom survey capabilities, covering areas like engagement surveys, onboarding and offboarding surveys, will integrate all internal feedback into the platform, aligning with Matt’s Perception Matrix framework from his award-winning book The Review Cycle. This unified approach to internal and external feedback will enable businesses, especially small to medium-sized ones, to identify and address expectation misalignments, ultimately leading to more robust and aligned company cultures.

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